What is Quality Assurance?

Quality assurance (QA) is the set of technical and organisational measures a company uses to meet defined quality requirements and keep its products or services consistent. As part of quality management, it covers the processes that create and maintain a specific standard.

QA identifies and removes potential negative influences on quality using techniques such as process descriptions and optimisation cycles, so that quality-management criteria are consistently followed. If the required standard is not met, the output is reworked or removed from the cycle. Consistent quality is critical to the buying decision and to customer confidence.

Quality assurance and quality seals

A visible quality seal is the outward proof of a company's quality assurance. In road transport, QA shows up as reliable, on-time delivery, accurate paperwork and clear communication with customers.