ATA, or Actual Time of Arrival, is a crucial metric in road freight logistics. It is the moment a vehicle arrives at a location and can vary depending on the industry or business. Understanding ATA is important for businesses that rely on transportation, such as shipping and delivery companies, as it helps them plan and coordinate arrivals and departures of their vehicles. It is different from ATD (Actual Time of Departure), which is the precise moment a vehicle leaves its port of origin. Alongside with ETA (Estimated Time of Arrival), which is provided to passengers before the journey, businesses can have a better understanding of the actual time of arrival and plan accordingly, taking into account potential circumstances and delays such as weather, traffic, or vehicle malfunction.