IMPARGO's transportation and logistics glossary
Find the definitions of the most important terms used in transportation and logistics industry
A freight broker is a middleman between a customer with goods to move and the carrier that moves them. It takes the load, finds a haulier with a free vehicle and holds the two sides together until the goods are delivered and both invoices are settled. Brokering is not tied to one mode; this entry describes the road freight desk.
What a broker sells is the match and the coordination around it, not the carriage. The vehicle, the driver and custody of the goods stay with the carrier. The load itself usually comes from the shipper, though a forwarder can sit in that seat.
Most of the work happens between an enquiry and a booked truck.
That list is what a customer otherwise does itself: sourcing a haulier, vetting it and chasing the load, for every consignment. A desk booking those lanes for many customers is in the market daily, which is where its price comes from and why it answers faster than you can.
It follows how much of the movement you want off your desk.
Take a broker when the job is defined and what you are short of is a truck: it arranges the match and the booking, leaves the handling to the carrier and does not take the goods into its own control. Take a freight forwarder when the movement itself has to be organised: legs, documents, customs and consolidation, usually contracted in the forwarder’s own name.
The line moves by company and by country. Plenty of firms broker some loads and forward others under one roof, so check what applies where you operate.
Two models are in use. On a stated commission the broker charges a share of the freight rate or a flat fee per load, so transport cost and brokering cost show separately. On a spread it sells the load at one price, buys the truck at another and quotes you one number.
The spread is the common model, and it decides where the broker’s cash sits. The haulier is paid on the terms it agreed, which normally fall due before the customer’s invoice does, so in between the broker is funding the load.
Margin on a single load is thin either way; the business is repetition. A desk working the same corridor week after week knows what a run should cost, which separates a sharp carrier price from a reckless one.
A broker is pricing a vehicle it has not found yet. Its figure has to survive being put to a carrier, so the brief must be firm enough to hold that carrier to its price once the load is booked.
So mark what is fixed and what is still moving: the window that is a real appointment against the one that is a hope, and who loads, unloads and waits. If the pallet count or the loading metres change after the truck is committed, the price moves with them, and you are reopening a number with one carrier rather than choosing between several.
The first risk is the carrier nobody checked. A broker’s name sits on the job even though someone else is driving, so the vetting record matters: who the haulier is, what cover it carries and which vehicle was sent. Keep that in a carrier file rather than in a colleague’s head and a claim can be answered without rebuilding it.
The second is the load that gets passed on again. When a booked carrier hands the job to a third party, the goods end up on a vehicle nobody approved and the paper trail breaks where a claim needs it. Ask the question at booking and record it on the transport order.
The third is memory. A brokered load lives in a phone call: a rate agreed by voice, a window moved by text, a waiting charge nobody wrote down. Put the order, both rates, the carrier and the delivery evidence in one place and the argument afterwards is short. Leave them scattered and the broker sits in the middle with the least proof and the most to lose.
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